What Do Those “Cookie Consent” Notices Actually Mean?

Make Tech Easier
If you’ve been on the Internet for the past few years, you’ve probably noticed a distinct increase in the number of sites displaying boxes that aggressively suggest that you should be okay with cookies. If you’re like most users, you either click the highlighted button they’re not-too-subtly directing you toward or just ignore it as automatically as you do those terms of service you say you read.

Sharp observers may have noticed that most notices don’t give you any other option anyway. There’s not usually a cookie-free version of the site or an item-by-item menu where you can adjust your preferences. In a word, your clicks on simple“cookie disclaimer” boxes don’t actually do much. That might change in the future, though, as active “cookie consent” forms are now the EU’s legal standard.

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